Location - Milan, Capital of the Future After seven editions held in Bologna, where it was born as an Information and Communication Technology Show and established itself as a communication event, Futurshow 3004 will be held in Milan. Under the auspices of the Ministry for Innovation and Technology, Milan City Council, the Milan Province, the Assolombarda, IED - Istituto Europeo di Design and IULM - Libera Università di Lingue e Comunicazione, Futurshow will be based on a strongly innovative project, drafted taking into account the economic, cultural and social context in which the event will take place. Betting on Milan's vocation to innovation and on the concentration of means of communication it offers, Futurshow 3004 aims to involve the entire city, with particular focus on those sectors which best express its values: entrepreneurial spirit, culture and solidarity. The heart of the show will be the Fiera Milano exhibition grounds, where companies will have the opportunity of putting on display projects, products and services, in a highly scenographic setting. Presence on the Fiera Milano grounds will guarantee exhibitors a window of sorts in the portal of the Future, connected to a host of other sites, real locations throughout the city which will host meetings with key players of the future, movie and drama previews, theme events, presentations, exhibitions, cultural events, organised in collaboration with the city of Milan's most prestigious institutions.