Concept The Futurshow 3004 project is based on the concept of it being an event which "transcends time", and goes further, aiming to also "transcend space". Futurshow is an idea, and as such it cannot have a beginning or an end, nor can it be restricted within boundaries. The Spectacle of the Future begins in the past and is constantly being produced; in the era of globalisation, we realise every day that what happens elsewhere, in distant places, can have immediate and unpredictable effects on our daily life. Against this backdrop, Futurshow intends to be a meeting place, to provide the opportunity to induce different people and companies to think and act in terms of systems, networks, communities. Based on the theory of the three T's - launched by Richard Florida (professor of Theory of Economic Development at the University of Pittsburgh) according to which innovation is generated by the combination of three factors, Technology, Talent and Tolerance, Futurshow, will place Milan at the top of the world rankings in terms of the number of innovation hot spots.